Working with the world’s best denim suppliers, Ralph Lauren incorporates innovative techniques and custom washes to create durable, high-quality styles

“A good patina shows you’ve lived. That’s how I like my jeans. Worn a bit. Weathered. But still true blue.”


Great denim wears with you—your shape, your personality, your style

“I remember the first pair I bought on my own. Every time I put them on, I felt like I was becoming somebody I wanted to be.”


Built on traditions of the American West, Ralph Lauren’s vision for denim is about creating timeless styles for generations to come

“Every rip, every tear, every scar tells a story. When I wear them, it’s like reuniting with an old friend.”


Ralph Lauren supports responsible cotton production through the Better Cotton Initiative. We are committed to eliminating the use of hazardous chemicals, achieving 100% sustainably sourced cotton, and reducing water use by 20% across our denim operations and value chain by 2025.